Etat Libre D’Orange
SHE WAS AN ANOMALY
Iris, Santal, Muscs,…
Après des milliers de jours, son parfum.
« My mother, she was an anomaly, she was brilliant, she was loved but she paid a huge price. » from an Interview with Lisa Simone, in What Happened Miss Simone ?
« I’m sorry, Dave, I’m afraid I can’t do that. I am putting myself to the fullest possible use, it can only be attributable to human error. This conversation can serve no purpose anymore. Goodbye. » HAL 9000 iconic quote in 2001 : A Space Odyssey.
These remarks could summarize our new perfume, a marriage of Nina Simone and Stanley Kubrick. This fragrance is dedicated to them, to celebrate their talents, their deviations from the norm, from the theoretical value, from the expected. This disparity comes with an excess, from a « computer malfunction », forcing the dose on the iris and musk, and this sublime jeopardy has sprung up to become a perfume, carved by Daniela Andrier. A singularity. A difference. This perfume was necessary.
Etienne de Swardt
“This perfume is the result of something unexpected. I played with Carto*, Givaudan’s AI-powered tool for suggesting formulas. I gave it beloved and familiar notes. Carto suggested an overdose of two ingredients. I took care of the rest.”
Daniela Andrier, perfumer (Givaudan)
* As part of its 2020 digital innovation strategy, Givaudan Fragrances is thrilled to announce the launch of « Carto », our latest intuitive and interactive system that reinvents the way perfumers create. Carto is an AI-powered tool that brings science and technology to the service of the perfumers. It is designed to intelligently use our unique ingredients « Odour Value Map » to maximise the olfactive performance in the final formula.